Bringing Kaizen to Your Business: continuous improvement through iterative experiments

Kaizen, a Japanese term meaning “continuous improvement,” has become a guiding principle for businesses seeking to drive incremental progress, enhance operational efficiency, and foster a culture of constant advancement.

In the dynamic world of business, the ability to continually advance is essential to maintain a competitive edge. To achieve this, we break down improvement and adaptability into three critical factors:

• knowing what needs to be improved
• knowing how to improve it
• having the willingness to make the change

These factors require collaboration across Strategy, Operations, Analytics, and Engineering, supported by a data-driven culture. Let’s delve deeper into each of these factors:

1️⃣ Know What Needs to Be Improved. This entails a combination of strategic thinking and analytical insights. Strategists who understand the bigger picture, develop hypotheses, and translate them into relevant business questions set the stage. Analytics teams then uncover insights that answer these questions, providing a solid foundation for improvement efforts.

Examples of what can be improved in an e-commerce business include enhancing conversion rates…